The three founders of MOV Fitness Boutique, Josè Palomino, Bruno Camilletti and Greta Introzzi, have combined their skills, which range through the world of design to that of sport, to open the first fitness boutique in the heart of Como. The venue itself is the historic theatre of Palazzo Rodari, a building that dates back to 1500. On entering, the visitor is surprised by the ambience created by the fascinating contrast between the building environment and the Technogym equipment, designed to offer customers the best fitness service, accompanied at all times by a personal trainer in one-to-one lessons or in small groups of 2-4 people.
Not a traditional gym, but a space focusing on well-being, where training is customised, and the intention is for guests to experience a new way of conceiving it. The approach is tailor-made, holistic, and the context an exclusive place in which to work out in an atmosphere that is private, welcoming and pleasant thanks to the care attention given by the staff to their loyal customers. Although the target clientele is very much aligned, MOV Fitness Boutique offers special regimes both for athletes seeking élite training, as in the case of the Italian TCR champion 2023 for whom physical and cognitive training was designed, and for those who may be approaching the world of fitness for the first time. Among the services on offer are team building activities and external membership for tourists who are staying in accommodation without a gym, but who do not want to interrupt their fitness routine.
The training method of MOV Fitness Boutique addressed posture, flexibility, endurance and strength of the whole body to ensure physical well-being even for those who lead a predominantly sedentary life. Many disciplines are involved and are combined to best meet the needs of every athlete, including functional and circuit training, core stability and total body workout, HIIT and TRX for body strength, and stretching. Wellness services are offered by appointment, employing traditional Chinese medicine practitioners who provide advice for the health of mind and body while fully respecting the uniqueness of each individual. Shiatsu, cupping, tuina, moxibustion and auriculotherapy are just some of the treatments offered by the MOV Fitness Boutique.
Those who are seeking a more relaxing but equally effective workout can try their hand at Pilates reformer classes or individual or group yoga sessions, involving Vinyiasa Krama Yoga, Yin Yoga and Hatha Raja Yoga, that combine exercises aimed at toning muscles in harmony with mental and emotional well-being. Off-site the Boutique also works with a psychology and psychotherapy studio that addresses the issues of the whole person through a cross-disciplinary therapeutic approach.
MOV Fitness Boutique is a young and growing project that has in just a few years succeeded in embracing the most innovative trends and approaches in training and fitness, as well as taking actively engaging with the local sports community. Como4Como, for example, a foundation of the city's football team, has chosen this innovative fitness boutique as the outlet for its luxury merchandising.